Starting with the launch of the game A-men, Bloober Team has consistently pursued its strategy of specialization. Creating unique genre horror / thriller titles, addressed to the hardcore gamers- mature and experienced, for which playing is a major pastime, became its main goal.
The main idea of each production is to have a unique sales proposition. New Bloober Team titles are featured by interesting characters and a unique atmosphere. These games stand out on the competetive market by a completely different kind of experience.
The company's actions are focused on rebuilding trust of the players. After the unsuccessful premiere of Basement Crawl, the Company, as the first developer in the world, is building a new title involving players at every stage of its development. The game will be released under the title Brawl and will be the beginning of a new business model based on trust.
The change in strategy also means cooperation with new partners. In addition to the existing cooperation with its main partner-Sony, Bloober Team establishes new business contracts with companies such as Huawei Technologies and NVIDIA.
By the end of 2015 Bloober Team is supposed to launch three new titles: Brawl, Scopophobia and, in the second half of 2015, Medium which is the largest project created by Bloober Team with a budget of approx. 6 million.